配件产品¶
使用配件产品是一种营销策略,涉及在销售所需的核心产品时交叉销售相关产品。在Odoo中,配件产品可以添加到核心产品的表单中,以将其整合到客户的购物体验中,并帮助推动销售额的增加。
示例¶
An electronics business has configured their products with an eye on cross-selling accessories whenever customers purchase big-ticket items. After a customer adds a tablet to their shopping cart, they are automatically suggested useful accessories like cases, screen protectors, and extra cables because of the accessory products that have been configured. This helps to drive sales by creating opportunities for impulse purchases, as well as reminding customers of useful accessories that they may have intended to purchase but forgot about while shopping.
Note
Accessory products are differentiated from optional products and alternative products by where they appear in the customer’s shopping experience.
Accessory products appear as suggestions when viewing an eCommerce cart with an associated core product in it. This creates an opportunity for cross-selling during the checkout process.
可选产品是在购物车或报价单中添加了核心产品时建议的。 这创建了一个 upsell 机会,就是在购物过程中。
替代产品是在查看产品页面时,产品页面底部建议的。 这创建了一个 upsell 机会,就是在购物过程中。
配置访问附件产品¶
要为产品添加访问附件产品,请导航至 并选择一个产品。 请确保产品上的 销售 复选框已打勾,然后点击 销售 标签。 在 :guilabel:` upsell & 交叉销售` 标题下, 访问附件产品 下拉菜单允许设置访问附件产品。 产品将按字母顺序显示。 如果所需的产品不可见,请键入其名称,将其拉出来,然后选择它作为访问附件产品。
访问附件产品如何显示给客户¶
访问附件产品在结账之前与核心产品一起显示。 它们基于已配置的访问附件产品和客户已添加到购物车中的核心产品而自动建议。
此示例中,核心产品 “皮草夹” 有 several 关联的访问附件产品。 一旦客户将核心产品添加到购物车,访问附件产品将作为建议显示在结账过程中。¶
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