交叉销售与关联销售

交叉销售 和 追加销售 是销售技巧，旨在鼓励客户从您的 产品目录 中购买更多的或更高价格的产品和服务。

交叉销售

交叉销售可以由在购物车中添加项目时建议的 可选产品 或在结账页面上建议的 配件产品 来实现。

可选产品

可选产品 是在客户选择产品并点击 添加到购物车 时建议的。

启用 可选产品，请转到 网站 ‣ 电子商务 ‣ 产品 ，选择产品，转到 销售 选项卡，并输入您希望在 可选产品 字段中显示的产品。

配件产品

Accessory products are showcased in the Suggested Accessories section during the Review Order step, just before proceeding to checkout.

To enable accessory products, go to Website ‣ eCommerce ‣ Products, select a product, go to the Sales tab, and enter the products you wish to feature in the Accessory Products field.

加售

You can display alternative products at the bottom of the product page as an upselling technique, encouraging customers to consider a more expensive variant or product than their initial choice by presenting appealing alternatives.

To enable alternative products, navigate to Website ‣ eCommerce ‣ Products, select the desired product, and go to the Sales tab. In the Alternative Products field, add the products you want to feature.

Click Go to Website to view the alternative products displayed at the bottom of the product page.

To adjust the settings, click Edit and select the related building block. In the Customize tab, scroll to the Alternative Products section and modify the settings as needed to tailor the display to your preferences.