价格¶

Odoo 提供多种选项来配置电子商务价格。例如，您可以对产品按单位价格，提供优惠，并设置价格表。

税¶

若要对产品添加税费，您可以在产品表单的销售税字段中设置税费，或使用财税位置。

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选择显示的价格是否含税通常取决于国家/地区的规定或客户类型（B2B 与 B2C）。要选择显示的价格类型，请前往网站 ‣ 配置 ‣ 设置，选择网站，向下滚动至电子商务部分，然后在显示产品价格下选择：

不含税：网站上显示的价格不含税，税费将在 :ref:`订单摘要 <ecommerce/checkout/review_order>`步骤计算；
含税：网站上显示的价格已包含税费。

注解

此设置是针对特定网站的，因此可以为数据库中的每个网站独立配置。

小技巧

在网站编辑器中打开税务指示 <ecommerce/products/product-presentation>`开关，以在产品页面上明确标明价格是 `不含税还是 含税 。
使用网站编辑器，在结账期间的配送步骤。

单位价格¶

要在产品页面的销售价格旁显示单位价格，请按以下步骤操作：

前往网站 ‣ 配置 ‣ 设置，滚动到电子商务部分，并启用产品参考价格。
导航到产品表单。
设置产品的销售价格并选择单位（例如单位）。
在基础单位数量字段中，输入产品中包含的单位数量，然后从下拉列表中选择相应的单位。

Example

假设您想以 $60 的价格销售一桶 2 升的油漆，即每升 $30。

每单位（在此例中为每升）的价格将显示在产品页面的销售价格旁。

注解

在某些国家/地区，标明单位价格可能是强制性要求。

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计量单位

价格表¶

Odoo 中的定价表允许管理灵活的定价规则，并可根据货币、时间段、购买数量、客户所在地 <ecommerce/prices/geoip>`和/或客户类型提供不同的价格和折扣。要为电子商务启用定价表，请前往 :menuselection:`网站 –> 配置 –> 设置，向下滚动至电子商务部分，启用定价表，然后点击保存。接着，点击定价表或前往网站 ‣ 电子商务 ‣ 定价表，并 :ref:`配置 <sales/products/pricelist-configuration>`相关的定价表。

在电子商务标签页中，配置在线销售特有的选项，例如将网站分配给定价表、允许客户选择该定价表、以及/或添加电子商务促销代码。

小技巧

如果您使用多个网站，并且希望在其中的几个网站上使用相同的定价表，则需要为每个网站复制该定价表。如果您未分配任何网站，则该定价表将不会被使用，除非它是可选的。
定价表也可以分配给特定客户。

注解

当定价表在销售应用中启用时，它们会自动在电子商务应用中启用，反之亦然。
在定价表列表中，按优先级排序定价表：第一个优先于第二个，第二个优先于第三个，依此类推。
也可以为 :ref:`产品变体 <products/variants/configure-variants>`创建特定的定价表。

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价格表

Selectable pricelists¶

Selectable pricelists are useful, for example, when selling products in multiple currencies and allow customers to choose a pricelist using the catalog’s pricelist selector located next to the search bar.

要使定价表成为可选，请启用可选。

注解

If a pricelist is designated as Selectable, and is not assigned to a specific website, then the pricelist is selectable on all websites.
如果某个定价表*未*出现在选择器中，可能是由于以下情况：
- 仅有一个定价表被定义为可选，并且已为该联系人分配了定价表。
- Multiple selectable pricelists exist, but only those matching the customer’s country group are shown. It is strongly recommended to disable the Selectable option when using pricelists with country groups on the e-commerce.

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特定货币价目表

GeoIP 与国家/地区组¶

通过为定价表分配国家/地区组，可以根据访问者的位置和 IP 地址显示特定的定价表。

要执行此操作，请导航至相关定价表表单 <ecommerce/prices/pricelists>`并选择相应的 :guilabel:`国家/地区组。根据需要为特定区域创建或编辑任意数量的定价表。例如，选择欧洲联盟可将该定价表应用于所有欧盟成员国。

要创建新的国家/地区组，请在下拉列表中点击搜索更多，然后选择新建。添加组名称并选择相关的国家/地区。如果需要，可以使用自定义筛选器。

注解

每个国家组必须至少包含一个国家/地区。

Example

如果您想将所有非欧盟国家/地区添加到国家组中，请使用以下筛选条件：

国家/地区组 + 不等于 + 欧洲联盟

重要

When using GeoIP to determine the appropriate pricelist, all pricelists used on the e-commerce must have a country group assigned.
It is strongly recommended to disable the Selectable option when using pricelists with country groups. Indeed, all pricelists with the relevant country group are automatically applied to the catalog but if one of them is marked as Selectable, the others will disappear as soon as customers select the selectable pricelist.
Example
Imagine you create three pricelists:
- EU regular prices with the EU country group assigned
- EU prices with discounts with the EU country group assigned
- US prices with the US country group assigned
If the Selectable option is enabled for EU regular prices and US prices, and the customer is from the European Union, only the pricelists EU regular prices and EU prices with discounts will be available. However, since the EU prices with discount list is not selectable, it will disappear once the customer selects the EU regular prices list and prices will be displayed based on the EU regular prices pricelist on the catalog.

Pricelist application¶

On the e-commerce, the default pricelist is automatically selected for public, non-logged in users when no country group is assigned. If GeoIP and country groups are used, public users see the pricelist of their country group by default. Logged-in users with assigned pricelists see the assigned pricelist by default if it is assigned to the website they are visiting. If not, the website’s default pricelist is applied (i.e., the first available pricelist assigned to the website and without a country group, following the sequence order).

Assigned pricelists take precedence over country-based pricelists, when applicable, unless the assigned pricelist is linked to a different country group.

Example

A customer from the United States visits the website. They do not have a portal account. The United States pricelist is applied.

A different visitor, also from the United States, has the Loyal Customer Discount pricelist assigned in their contact form. This assignment takes precedence over the country group assignation, so the Loyal Customer Discount is applied.

An example of various pricelists assigned to a website.

折扣¶

Discounts programs¶

To enable discount programs for your e-commerce, go to Website ‣ Configuration ‣ Settings, scroll down to the eCommerce section, and enable the Discounts, Loyalty & Gift Card feature.

Configure the discount program, make sure the Website option is enabled, and add the relevant Pricelist and Website on the program form, if needed.

Permanent product discount¶

If the price of a specific product has been permanently reduced, the strikethrough strategy is commonly used. This involves showing the new discounted price, with the original price crossed out alongside it.

To display a permanently discounted price, navigate to Website ‣ Configuration ‣ Settings, scroll down to the eCommerce, enable the Comparison Price option, and Save. Then, go to the product form, enter the new (discounted) price in the Sales Price field and the original one (strikethrough) in the Compare to Price field.

注解

The Compare to Price field must contain a price that is higher than the Sales Price for the original price to appear with a strikethrough.

重要

The Compare to Price is not displayed if discounted pricelists apply. If you want to use the Compare to price with another discount, configure a pricelist with a promotional code.

Discounted pricelists¶

It is also possible to create pricelists with discounts. To do so, create a pricelist and configure the discount.

If a pricelist contains a Discount price type, the price is striked through for applicable customers, even if the Comparison Price feature has not been enabled.

注解

If using pricelists with country groups, the discounted pricelist must be assigned the same country group as the one used for the non-discounted pricelist.

E-commerce promotional code¶

To offer a discounted pricelist for customers with a specific discount code, access the relevant pricelist form, go to the Ecommerce tab, and add an E-commerce Promotional Code, e.g., SUMMERSALE10%. Then, go to the Sales Price tab, click Add a line, and configure the discount. When a customer inserts the code during the checkout process, this discount is granted according to the Sales Price configuration.

注解

Make sure that the Promo Code option in the website editor is enabled and, if using country groups, that the discounted pricelist has the same country group assigned as the non-discounted pricelist.

Hide prices¶

Some businesses, such as B2B shops or companies that sell luxury or custom items, often prefer to showcase their products online without displaying their prices.

To hide product prices on the e-commerce, go to Website ‣ Configuration ‣ Settings, enable Prevent Sale of Zero Priced Product in the eCommerce section, and enter a redirect URL in the Button URL field. The Add to Cart button on the product page is then replaced by a Contact us button, which can be customized if needed.

After enabling this feature, either set the price to 0 for all desired products or create a pricelist with all product prices set to 0. Ensure the pricelist is assigned to the correct website and is listed first among the website’s pricelists.

小技巧

Ensure no pricelist used on the e-commerce has been marked as Selectable to prevent accidentally displaying the zero-priced pricelist.
To hide prices from public visitors while keeping them visible to logged-in customers, create a zero-priced pricelist to be used for non-logged-in customers and assign a regular pricelist (with actual prices) to customers with portal access.

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客户账户